Successful Real Estate Website Design
By Shana Long
Successful Real Estate Website Design and Domain Name: Key To Increased Income
If you want to go somewhere with your business, it's best that you recognize the internet as one of the most powerful marketing tools you can take advantage of today. Since the internet has an ever growing reach all over the world, it's important to focus on the qualities of your online storefront: functional website design and an effective domain name. With a quality website design and domain name, generating business should be a cinch, even for those who know less about computers and the web.
As a realtor selling realty, you must do your best to generate new leads, prospects, and referrals with your website design. These aspects of the business are a realtor's lifeline of course. Without leads, there would be no deals. And without deals, there would be no sales. And you know the rest. So, there's no doubt an ongoing issue/goal for agents is trying to generate enough leads to build and sustain a career.
So maybe the best way to describe the realty business is dog eat dog. So let me tell you how to beat out the competition; with Realty ProSites Website Design, a real estate marketing tool whose goal is help realty agents generate leads and home sales with the most effective website design.
It's not enough to say you have a website. A website must say something about your business. A customer should be able to visit your website and know exactly what you are about, this isn't a mystery novel. Your potentials should also be able to locate your website through search engines. Having a website presence is not enough to overcome the competition. Realty ProSites website design allows your website to work for you. Let's say someone has bars of gold they want to get rid of for free (unlikely, but let's just say). If nobody knows you are participating in this incredible charity then who is going to come for the gold? NOBODY KNOWS THIS OFFER EXISTS! You must advertise and expand your website into the reaches of the public, otherwise your website design is a dead duck floating in a vast ocean of beautiful geese. It doesn't compare. Or it's lost in the back alley.
Arguably, the best way to put a website to work for you is through great content. Great content attracts people. Visitors look for information and solutions to their needs. When they find websites that meet their needs the website owners are rewarded through repeat visitors or referrals, which make the search engines take notice and consequently increase your site ranking hence sending even more traffic to your website.
Although content is very important for any website design, it is also very important to make your website navigational. Don't make your visitors think. They hate to think and they especially hate websites that make them think. What's the point in staying on a website where they are unsure where to go in order to get what they want? So keep it simple, uncrowded, and fresh with everchanging new content. Archive the old or "no longer relevant" content in a designated archive section. The biggest mistakes made by realty sites: Crowded content, irrelevant content, and way too many main menu links (ok, I draw the line at 15, sheesh. even that's too much. Have these websites heard of submenus?).
There are easy and hard ways to generate good realty website content. The easy way: Prewritten Realty Website Design Content. It's easy to find, generally affordable, and can save you time and energy. If you want to take a little more time writing the realty website content yourself then personalize it as much as you can and be sincere. If your having trouble, visit sites you like and take some pointers from their welcoming, about us, contact us, mission statement pages (etc). Your realty website can be your virtual administrative assistant, working 24/7 on your behalf developing leads, displaying your information and cultivating relationships with your website visitors. So, the more useful/valid content you provide and the more user friendly your website design, the more leads you will generate.
A little more knowledge about the internet a.k.a. marketing powerhouse..
A recent study of Internet users showed that 50% of have college degrees, the typical earnings of Internet users is $52,500 and almost 42% earn above that, and the total frequency percentage rate of Internet users on a daily basis is almost 88%. With that in mind, we know that more and more people are accessing the internet due to accessibility. And with the average income of most Internet users, the National Association of Realtors contends that 96% of the Americans who would buy houses will access the Internet to find their dream houses. That's awesome for you, right? So why not get their attention with a Realty ProSites website design.
By now you know that not having an effective website = missing out big time to profit from a huge audience of prospective buyers and sellers. A majority of realtors either don't understand the potential of the Internet in generating sales, or they underestimate how significantly it can increase their sales and their relationships with their existing customers. The trend of the real estate market today is based on the fact that the more proficiency and skill you can incorporate on your realty website, in any aspect, the tougher your competitors will have in trying to top you. Good luck to them.
If you don't have a Realty ProSites Website Design and your current webmaster or website isn't hacking it, you should consider remodeling your website. Don't miss out on the massive and still growing realty online buying and selling community.
Domain Name: Key To Increased Website Traffic
One often overlooked aspect of a Realtor's online marketing campaign is the domain name. A good domain name plays a major part in the success of your website.
While the most common choice for an agent is to use their own name as their website's domain, this is often not the best choice. While this may be a good name by which existing clients can remember your site, the key is for your website to generate new leads and new clients. Domain names like JohnnySmiles.com will not identify your website to potential clients searching the web for a home in your area. They'll be looking for Florida agent or Cleveland agent .com , not JohnnySmiles.com
It is unlikely that homebuyers will search for you by name. Instead they will be searching for " Cleveland real estate " or " Cleveland properties ". Furthermore, once they've visited your site and moved on, it will be much easier for someone looking to relocate to Miami, FL to remember the name MiamiRealEstate.com than to recall the name of a Realtor they've never worked with. This holds especially true if your name is not common or is difficult to spell. Another option is to register your JohnnySmiles.com as a second domain name that is directed to the same website. So you would own two domain names leading to the same site, one for the general searching public and the other for persons already familiar with you.
The best domain names should be descriptive and serve to identify your target market. Also, the shorter the name the better, generally between 5 - 7 letters long. Ideally it would also contain keywords that potential clients would search by. This simple change will help improve your site's search engine rankings dramatically.
The words " Real Estate ", " Properties ", or " Homes " can be easily combined with the locations you serve, creating a domain name that is both descriptive and contains the highly important keywords. An excellent domain name for an agent serving the city of Cleveland, Ohio would be ClevelandRealEstate.com. Although many of domain names may already be taken, you could try using the names of smaller areas you serve instead of the larger metropolitan area. In the case of the Cleveland example, you could try using the communities of Bratenahl, Euclid, or Richmond Heights in your domain name.
Another option is to register more than one domain name or even have more than one website. By having more than one domain name and website, you can target each smaller community specifically, and establish yourself as the expert in that area. Also, make sure you buy your domain name in .net so that someone else can't buy the name and piggyback off your success.
Seach for available names at realtyprosites.com .
Realty ProSites website design company will handle your domain name registration for you so you don't have to worry about it.
Additional guidelines for selecting a domain name:
Keep It Short:It is often a tradeoff between having your domain name descriptive and having it short. Ideally you would have domain name that is both descriptive of your service and short enough that it can be used in conversation easily. Shorter names tend to be more professional, easier to spell, and more memorable. They also look nicer on printed materials and advertisements.
Avoid Unnatural Spellings: With many good domain names already taken, many people are using "creative" ways of getting the domain names they want. Many domain names use numbers to represent words such as 2 for "TO" and 4 for "FOR" or the letter Z in the place of an S. Names like 4NewYorkRealEstate.com can make your domain name more difficult to remember or, worse, send your visitor to your competitor at ForNewYorkRealEstate.com. By choosing a domain name that is easy to spell, you'll maximize the number of repeat visitors to your site.
Use a Dot-Com Extension and register the Dot-Net:The shortage of memorable dot-com domains has led to the creation of dozens of other extensions. However, nothing will replace the brand name associated with a dot-com domain name. Similar to the 1-800 toll free numbers, dot-com will always be the most well known extension and the first place people will look for a name they remember. Most importantly, the reason companies usually register with a non dot-com name is that the dot-com is already taken. Now do you really want to run the risk of advertising and promoting your website only to send a large portion of your clients to your competitor's site?
Good real estate agent referral link exchanges: Building Search Engine Ranking
Real estate agent referral link exchange programs help your web site generate traffic and appear high in google rankings.
Real estate estate agent referral link exchange partners allow other realtors or persons with websites relating to yours in content place a weblink on your site, and they allow you to place a weblink on their website.
There are numerous ways to get you in contact with good Real estate agent referral link exchange partners. The first step in acquiring good Real estate agent referral link exchange partners - reciprocal or one-way -is to have an appealing well-designed website. Once you have that down, Real estate agent referral link exchange partners won't be hard to come by.
Some webmasters link to a website based on how much traffic a website generates, but most will link to a website based on content relevancy and the quality of the web site requesting the weblink..
When websites start out, they are pretty much equal and they cannot progress without great page rankings and search-engine return positions. Some think that a truly well-designed site can eventually upshoot itself in google rankings and traffic, so start getting Real estate agent referral link exchange partners early.
Solid information, clean graphics, helpful links, easy navigational menu, and updated info usually constitutes a well thought out realty website design.
A great link manager site is LinkPartners.com. It's free, it's neatly categorized, it's got tens of thousands of listings of websites who are looking for Real estate agent referral link exchange partners and more. Another great aspect is the human editors that make sure they're aren't spammers or websites that don't reciprocate (hey no fair!)
With more than 108 million websites on the Internet, this leaves a heck of a lot of potential Real estate agent referral link exchange partners.
When picking Real estate agent referral link exchange partners, consider your demographics. Who are your potential customers? Zoom in on that niche market. Narrow down your market as far as you can (this doesn't mean you have to completely exclude other demographics). This narrowing will still leave a considerable amount to choose from but it will definitely help in content relevance appealing to specifically your target customer. If you ever come across a realty or other relevent website you like, email them or look for their Real estate agent referral link exchange partners program link. Linkpartners.com or other free links managers sites can help you out with Real estate agent referral link exchange partners that are already looking and displays realty directories.
Now before you go hyperlinking every website in the known universe, wait a decent amount of time between adding 10-15 websites. Most of the people who want to be your Real estate agent referral link exchange partner will expect a link established at once, sometimes the very same day (hey! where's my link). Clever search engines frown down upon hordes of links appearing on a site in a very short period, it's best not to add more than 10 or 15 at a time. Real estate agent referral link exchange partners building can't - and shouldn't - be rushed. So if you think you don't have the time to search for ethical Real estate agent referral link exchange partners, then you better make time. If you're business is important to you, then this should be important. Rushing it could allow you to overlook unethical sites you definitely don't want to send your customers to.
It's also possible that your first batch of link requests won't get as much positive response as you would like. I found for me, it's best for Real estate agent referral link exchange partners to come to you. If noone is coming to you, that means there is something wrong with your website design (figure it out fast). Eventually, your Real estate agent referral link exchanges will pick up momentum and begin attracting good new links without you pushing it.
The one-way link: Content is King!
A one-way link to your site is: weblink-bait articles, blogs and online media releases. A link-bait article is exactly what its name implies, something on a website that is so interesting or important that it is picked up as a discussion topic on web forums, gets cited by bloggers, referenced on other websites and, eventually, because of all the organic links from the forums, etc. achieves a high return in search-engine queries.
So if you are an expert in realty, write about a topic. If it is interesting enough, well-written, and relevent to realty then it's possible 60 sites may "pick up" your article, blog, or release then link to it or discuss it. That's 60 one-way links to your site. Quickly and economically..
Blogging (it's almost as if everyone is doing a blog these days) is an excellent way to improve search-engine visibility both directly and as link bait. Here again, the key is making the blog postings interesting and on topic. If you've got a realty site, it does you little good to write a wonderful blog about sheep farming in Florida. You may get some links from certain interested sheep farmers but how many of these people who see those links are likely to visit your site and buy a home on your site, or become a Real estate agent referral link exchange partners? Not likely.
So make your potential one-way link intelligent, possibly controversial, relevant to your website content, and informational. Knowledge is power!
Arlene Smith is a professional web developer dedicated to empowering people with knowledge of effective online business strategy.
See her website at http://www.realtyprosites.com
Successful Real Estate Website Design and Domain Name: Key To Increased Income
If you want to go somewhere with your business, it's best that you recognize the internet as one of the most powerful marketing tools you can take advantage of today. Since the internet has an ever growing reach all over the world, it's important to focus on the qualities of your online storefront: functional website design and an effective domain name. With a quality website design and domain name, generating business should be a cinch, even for those who know less about computers and the web.
As a realtor selling realty, you must do your best to generate new leads, prospects, and referrals with your website design. These aspects of the business are a realtor's lifeline of course. Without leads, there would be no deals. And without deals, there would be no sales. And you know the rest. So, there's no doubt an ongoing issue/goal for agents is trying to generate enough leads to build and sustain a career.
So maybe the best way to describe the realty business is dog eat dog. So let me tell you how to beat out the competition; with Realty ProSites Website Design, a real estate marketing tool whose goal is help realty agents generate leads and home sales with the most effective website design.
It's not enough to say you have a website. A website must say something about your business. A customer should be able to visit your website and know exactly what you are about, this isn't a mystery novel. Your potentials should also be able to locate your website through search engines. Having a website presence is not enough to overcome the competition. Realty ProSites website design allows your website to work for you. Let's say someone has bars of gold they want to get rid of for free (unlikely, but let's just say). If nobody knows you are participating in this incredible charity then who is going to come for the gold? NOBODY KNOWS THIS OFFER EXISTS! You must advertise and expand your website into the reaches of the public, otherwise your website design is a dead duck floating in a vast ocean of beautiful geese. It doesn't compare. Or it's lost in the back alley.
Arguably, the best way to put a website to work for you is through great content. Great content attracts people. Visitors look for information and solutions to their needs. When they find websites that meet their needs the website owners are rewarded through repeat visitors or referrals, which make the search engines take notice and consequently increase your site ranking hence sending even more traffic to your website.
Although content is very important for any website design, it is also very important to make your website navigational. Don't make your visitors think. They hate to think and they especially hate websites that make them think. What's the point in staying on a website where they are unsure where to go in order to get what they want? So keep it simple, uncrowded, and fresh with everchanging new content. Archive the old or "no longer relevant" content in a designated archive section. The biggest mistakes made by realty sites: Crowded content, irrelevant content, and way too many main menu links (ok, I draw the line at 15, sheesh. even that's too much. Have these websites heard of submenus?).
There are easy and hard ways to generate good realty website content. The easy way: Prewritten Realty Website Design Content. It's easy to find, generally affordable, and can save you time and energy. If you want to take a little more time writing the realty website content yourself then personalize it as much as you can and be sincere. If your having trouble, visit sites you like and take some pointers from their welcoming, about us, contact us, mission statement pages (etc). Your realty website can be your virtual administrative assistant, working 24/7 on your behalf developing leads, displaying your information and cultivating relationships with your website visitors. So, the more useful/valid content you provide and the more user friendly your website design, the more leads you will generate.
A little more knowledge about the internet a.k.a. marketing powerhouse..
A recent study of Internet users showed that 50% of have college degrees, the typical earnings of Internet users is $52,500 and almost 42% earn above that, and the total frequency percentage rate of Internet users on a daily basis is almost 88%. With that in mind, we know that more and more people are accessing the internet due to accessibility. And with the average income of most Internet users, the National Association of Realtors contends that 96% of the Americans who would buy houses will access the Internet to find their dream houses. That's awesome for you, right? So why not get their attention with a Realty ProSites website design.
By now you know that not having an effective website = missing out big time to profit from a huge audience of prospective buyers and sellers. A majority of realtors either don't understand the potential of the Internet in generating sales, or they underestimate how significantly it can increase their sales and their relationships with their existing customers. The trend of the real estate market today is based on the fact that the more proficiency and skill you can incorporate on your realty website, in any aspect, the tougher your competitors will have in trying to top you. Good luck to them.
If you don't have a Realty ProSites Website Design and your current webmaster or website isn't hacking it, you should consider remodeling your website. Don't miss out on the massive and still growing realty online buying and selling community.
Domain Name: Key To Increased Website Traffic
One often overlooked aspect of a Realtor's online marketing campaign is the domain name. A good domain name plays a major part in the success of your website.
While the most common choice for an agent is to use their own name as their website's domain, this is often not the best choice. While this may be a good name by which existing clients can remember your site, the key is for your website to generate new leads and new clients. Domain names like JohnnySmiles.com will not identify your website to potential clients searching the web for a home in your area. They'll be looking for Florida agent or Cleveland agent .com , not JohnnySmiles.com
It is unlikely that homebuyers will search for you by name. Instead they will be searching for " Cleveland real estate " or " Cleveland properties ". Furthermore, once they've visited your site and moved on, it will be much easier for someone looking to relocate to Miami, FL to remember the name MiamiRealEstate.com than to recall the name of a Realtor they've never worked with. This holds especially true if your name is not common or is difficult to spell. Another option is to register your JohnnySmiles.com as a second domain name that is directed to the same website. So you would own two domain names leading to the same site, one for the general searching public and the other for persons already familiar with you.
The best domain names should be descriptive and serve to identify your target market. Also, the shorter the name the better, generally between 5 - 7 letters long. Ideally it would also contain keywords that potential clients would search by. This simple change will help improve your site's search engine rankings dramatically.
The words " Real Estate ", " Properties ", or " Homes " can be easily combined with the locations you serve, creating a domain name that is both descriptive and contains the highly important keywords. An excellent domain name for an agent serving the city of Cleveland, Ohio would be ClevelandRealEstate.com. Although many of domain names may already be taken, you could try using the names of smaller areas you serve instead of the larger metropolitan area. In the case of the Cleveland example, you could try using the communities of Bratenahl, Euclid, or Richmond Heights in your domain name.
Another option is to register more than one domain name or even have more than one website. By having more than one domain name and website, you can target each smaller community specifically, and establish yourself as the expert in that area. Also, make sure you buy your domain name in .net so that someone else can't buy the name and piggyback off your success.
Seach for available names at realtyprosites.com .
Realty ProSites website design company will handle your domain name registration for you so you don't have to worry about it.
Additional guidelines for selecting a domain name:
Keep It Short:It is often a tradeoff between having your domain name descriptive and having it short. Ideally you would have domain name that is both descriptive of your service and short enough that it can be used in conversation easily. Shorter names tend to be more professional, easier to spell, and more memorable. They also look nicer on printed materials and advertisements.
Avoid Unnatural Spellings: With many good domain names already taken, many people are using "creative" ways of getting the domain names they want. Many domain names use numbers to represent words such as 2 for "TO" and 4 for "FOR" or the letter Z in the place of an S. Names like 4NewYorkRealEstate.com can make your domain name more difficult to remember or, worse, send your visitor to your competitor at ForNewYorkRealEstate.com. By choosing a domain name that is easy to spell, you'll maximize the number of repeat visitors to your site.
Use a Dot-Com Extension and register the Dot-Net:The shortage of memorable dot-com domains has led to the creation of dozens of other extensions. However, nothing will replace the brand name associated with a dot-com domain name. Similar to the 1-800 toll free numbers, dot-com will always be the most well known extension and the first place people will look for a name they remember. Most importantly, the reason companies usually register with a non dot-com name is that the dot-com is already taken. Now do you really want to run the risk of advertising and promoting your website only to send a large portion of your clients to your competitor's site?
Good real estate agent referral link exchanges: Building Search Engine Ranking
Real estate agent referral link exchange programs help your web site generate traffic and appear high in google rankings.
Real estate estate agent referral link exchange partners allow other realtors or persons with websites relating to yours in content place a weblink on your site, and they allow you to place a weblink on their website.
There are numerous ways to get you in contact with good Real estate agent referral link exchange partners. The first step in acquiring good Real estate agent referral link exchange partners - reciprocal or one-way -is to have an appealing well-designed website. Once you have that down, Real estate agent referral link exchange partners won't be hard to come by.
Some webmasters link to a website based on how much traffic a website generates, but most will link to a website based on content relevancy and the quality of the web site requesting the weblink..
When websites start out, they are pretty much equal and they cannot progress without great page rankings and search-engine return positions. Some think that a truly well-designed site can eventually upshoot itself in google rankings and traffic, so start getting Real estate agent referral link exchange partners early.
Solid information, clean graphics, helpful links, easy navigational menu, and updated info usually constitutes a well thought out realty website design.
A great link manager site is LinkPartners.com. It's free, it's neatly categorized, it's got tens of thousands of listings of websites who are looking for Real estate agent referral link exchange partners and more. Another great aspect is the human editors that make sure they're aren't spammers or websites that don't reciprocate (hey no fair!)
With more than 108 million websites on the Internet, this leaves a heck of a lot of potential Real estate agent referral link exchange partners.
When picking Real estate agent referral link exchange partners, consider your demographics. Who are your potential customers? Zoom in on that niche market. Narrow down your market as far as you can (this doesn't mean you have to completely exclude other demographics). This narrowing will still leave a considerable amount to choose from but it will definitely help in content relevance appealing to specifically your target customer. If you ever come across a realty or other relevent website you like, email them or look for their Real estate agent referral link exchange partners program link. Linkpartners.com or other free links managers sites can help you out with Real estate agent referral link exchange partners that are already looking and displays realty directories.
Now before you go hyperlinking every website in the known universe, wait a decent amount of time between adding 10-15 websites. Most of the people who want to be your Real estate agent referral link exchange partner will expect a link established at once, sometimes the very same day (hey! where's my link). Clever search engines frown down upon hordes of links appearing on a site in a very short period, it's best not to add more than 10 or 15 at a time. Real estate agent referral link exchange partners building can't - and shouldn't - be rushed. So if you think you don't have the time to search for ethical Real estate agent referral link exchange partners, then you better make time. If you're business is important to you, then this should be important. Rushing it could allow you to overlook unethical sites you definitely don't want to send your customers to.
It's also possible that your first batch of link requests won't get as much positive response as you would like. I found for me, it's best for Real estate agent referral link exchange partners to come to you. If noone is coming to you, that means there is something wrong with your website design (figure it out fast). Eventually, your Real estate agent referral link exchanges will pick up momentum and begin attracting good new links without you pushing it.
The one-way link: Content is King!
A one-way link to your site is: weblink-bait articles, blogs and online media releases. A link-bait article is exactly what its name implies, something on a website that is so interesting or important that it is picked up as a discussion topic on web forums, gets cited by bloggers, referenced on other websites and, eventually, because of all the organic links from the forums, etc. achieves a high return in search-engine queries.
So if you are an expert in realty, write about a topic. If it is interesting enough, well-written, and relevent to realty then it's possible 60 sites may "pick up" your article, blog, or release then link to it or discuss it. That's 60 one-way links to your site. Quickly and economically..
Blogging (it's almost as if everyone is doing a blog these days) is an excellent way to improve search-engine visibility both directly and as link bait. Here again, the key is making the blog postings interesting and on topic. If you've got a realty site, it does you little good to write a wonderful blog about sheep farming in Florida. You may get some links from certain interested sheep farmers but how many of these people who see those links are likely to visit your site and buy a home on your site, or become a Real estate agent referral link exchange partners? Not likely.
So make your potential one-way link intelligent, possibly controversial, relevant to your website content, and informational. Knowledge is power!
Arlene Smith is a professional web developer dedicated to empowering people with knowledge of effective online business strategy.
See her website at http://www.realtyprosites.com
posted by VICKY at
5:16 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home